It takes a smart person to recognize the absolute, but it takes a strong person to accept it. 

Especially when that absolute changes your life in a way you couldn’t have ever expected. Authentico Stetson Lawrence is just about the smartest and strongest person we have the pleasure of knowing, and it’s his resilience that’s covered in Another Eight Seconds, our newest original 805 Beer film.

The inspiring story behind the grit and determination of the nine-time PBR world finals qualifier, Another Eight Seconds follows the Sioux and Chippewa North Dakota native’s journey. From the highs of climbing to the top of world rankings, to the lows of tragedies and injuries, this original look dives into the fortitude that makes Stetson a bull-riding legend, and the injury that changed his life forever. 

You can stream Another Eight Seconds in full below now. Find your biggest screen, hit play, and watch along we follow Stetson into the next chapter of his life and take a look at the family, community, and tenacity that built a bull riding icon. Then, after you’re done, you can read on below to learn more about Stetson. 

Another Eight Seconds covers the former world-class bull rider’s trials, tribulations, and incredible story. Now, bull riding is both an art and a sport where mental strength and stability reign supreme. It’s surprising to learn that someone who grew up working in construction and on oil fields in rural North Dakota, like Stetson, was able to dominate as much as he did. 

But as a member of a rodeo family, it only makes sense that he found natural stability sitting on top of a bull. In many ways, Stetson is used to getting knocked around. It’s not surprising that it didn’t take long for him to master the delicate dance of hopping on a large, wild animal and not falling off with flair.

Unfortunately, a devastating set of injuries inevitably forced Stetson into an early retirement. But that was only the start of his journey. Another Eight Seconds is an intimate dive into Stetson’s life, family, and resolve. It’s a reflection on cherishing the time that we have, being present in what’s in front of us, and embracing the next great adventure, whatever that may be.

Stetson’s trademark positivity radiates throughout the entirety of the film, and his tenacity is palpable on each on every rewatch. So, grab some cold ones, stock up your fridge, invite some friends over, hit play, and get inspired by Another Eight Seconds again and again and again today.