Saddle bronc riding isn’t just about the golden buckles.
It’s a brutal, beautiful dance, and it demands everything and gives nothing back unless you earn it. Our latest 805 Beer short film, Open The Gate with Lefty Holman captures that reality, following one of the best bronc riders in the world as he takes on the sport with grit, passion, and a love for the ride that runs deep. Raw, cinematic, and unapologetically real, it’s a front-row seat to the highs, the lows, and the undeniable magic of eight perfect seconds.
Lefty Holman isn’t just a world-class rider, though. He’s Central California through and through. A third-generation cowboy from Visalia, he grew up on horseback, learning the ropes from his grandfather, an NFR legend, and his uncle, a Hall of Famer. The sport is in his blood, but nothing was handed to him. Four-time NFR qualifier. Top 10 in the world.
No shortcuts, no hype. Just relentless drive and a deep respect for the game. Watch Open The Gate now and see what it takes to earn that well-earned cold one.
Now, he’s part of the 805 Authentico family, a crew built on hard work, passion, and doing what you love.
Whether it’s in the dirt, on the waves, or anywhere in between, Lefty fits right in. He’s not chasing fame, trophies, or headlines. He’s chasing greatness. And that’s why we couldn’t be prouder to welcome him to the crew. So crack open a cold 805 and raise it to the ones who put in the work.
Welcome to the family, Lefty.