FOR OUR HOMETOWN 🩶

The wildfires that swept through Los Angeles recently left a profound mark on our community. Here in the 805, we’re no strangers to the courage, grit, and resilience it takes to face disasters head-on. When devastation strikes this close to home, we believe in stepping up—not just with words, but with action.

SUPPORTING OUR LOCAL HEROES

That’s why we’ve created three exclusive capsule items, each designed with purpose and gratitude for the heroes on the frontlines and the communities affected. 100% of the proceeds from every purchase will go directly to the California Fire Foundation, a nonprofit dedicated to wildfire and disaster relief across the state.

This is more than a purchase—it’s a way to join us in giving back to the community we love. The limited-edition capsule features:

805 Local Heroes Tee – Designed to represent the strength of our community
805 Fire Relief Tee – A tribute to the firefighters who inspire us every day
805 Local Heroes Snapback – Crafted to reflect the resilience of California

Each item carries a piece of the 805 spirit: unbreakable bonds, hometown pride, and a commitment to supporting the people and places that define us.

100% PROCEEDS TO CAL FIRE FOUNDATION

Firefighters are more than just first responders—they’re protectors of our people, our land, and the places we call home. The California Fire Foundation ensures these heroes and those impacted by wildfires get the support they need, from direct financial assistance to essential disaster recovery services.

Whether it’s helping a displaced family find their footing or providing vital resources for fire crews, every dollar raised makes a tangible impact

The California Fire Foundation is a non-profit organization that provides emotional and financial assistance to families of fallen firefighters, firefighters, and the communities they protect. One hundred percent of the proceeds from our specialty collection will go to The California Fire Foundation and support our shared mission to heal our beautiful backyard that’s been impacted by this disaster and protect our community.